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Survey·Today 10:53
A lifestyle survey asked what male body type women find most attractive, and the inverted-triangle physique ranked first. Though a light-hearted poll rather than rigorous research, it reflects shifting popular tastes in appearance and often sparks discussion on social media. Read alongside similar surveys released around the same time, it helps complete the picture of how public preferences are changing.
A survey reported by Nippon.com finds that over 30% of Japanese people are not used to traditional vertical writing. As horizontal writing spreads across digital devices and everyday documents, the population that reads vertically is changing — a cultural shift worth watching for publishers and educators. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
Drawing on consumer transaction data, Consumer Edge examines the growth of vodka ready-to-drink sodas, asking whether they are merely a continuation of the hard seltzer boom or a bigger new category opportunity, including shifts in share among leading brands. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
Pew Research Center offers a first review of how accurate polls were in 2026, comparing pre-election surveys with actual results. The report sheds light on the challenges polling methods face in the current political environment and where they can improve. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
An SSRS survey finds that one in four American voters used AI chatbots while deciding how to vote, and tracked how these tools answered voters' questions. The study reveals the real impact of AI on the election information environment. Read alongside similar releases from other institutions, it helps complete the picture of how AI is shaping the way voters get information.
SSRS has released its Q3 2026 ranking of podcast networks by reach, listing the leading networks by the number of people they reach. The data show how concentrated the U.S. podcast market is and how the audience scale of the major players is changing. Such institutional research is among the most-cited material for data professionals tracking market shifts.
A Pew Research Center survey finds that about a third of Americans have at some point left an online community they belonged to. The study explores why users leave online communities, providing data for understanding retention and the governance of community culture. Such institutional research is among the most-cited material for data professionals tracking market shifts.
SSRS reports on new polls that review how the Democrats swept the midterm elections, with CNN's polling team breaking down how the makeup of the electorate and the key issues of the cycle combined to power the blue wave. Such post-election reviews of polling are important material for calibrating biases in pre-election surveys.
Pew Research Center brings together the latest findings from its global opinion surveys, presenting how Americans view each of the G20 countries. Such cross-national attitude data are foundational material for gauging the American public's diplomatic mood and shifts in countries' images, and can be compared with past results over time.
Using transaction data, Consumer Edge reviews how restaurant chain Texas Roadhouse weathered an online rumor storm in August: its market share held, while customer retention and new customer acquisition dipped slightly. The case shows the real impact of public sentiment on consumer data. Such institutional research is among the most-cited material for data professionals tracking market shifts.
Chinese title: Texas Roadhouse熬过8月谣言:份额守住,留存与拉新小幅下滑
A Pew Research Center survey finds that about 70% of Americans say social media companies have too much power in politics, and 55% say the same of news organizations, with attitudes differing between partisans of the two parties. The data reflect sustained public wariness about the political influence of platforms and the media.
Indeed Hiring Lab reviews the U.S. jobs report for October 2026, noting that beneath the strong headline numbers there are also concerns. The analysis covers the structure of job growth and which industries are hot or cold, offering a reference for judging the true temperature of the labor market. Read alongside similar releases from other institutions, it helps complete the picture.
Consumer Edge transaction data show that Taco Bell has won back most of the market share it lost after the cyclospora outbreak, with the return of younger diners the most pronounced. The case illustrates the real impact of a food safety incident on a restaurant brand's consumer data and the pace of its recovery.
NIQ's analysis argues that food and beverage suppliers should look to the East Asian market. Drawing on consumer data, the article discusses growth opportunities and channel characteristics in East Asia, offering a reference for brands shaping regional expansion strategies. Such institutional research is among the most-cited material for data professionals tracking market shifts.
NIQ data show that stormy weather weakened drinks sales in the UK in late October. The effect of short-term weather on drink consumption is clear, and the data remind beverage brands to factor seasonal swings into production planning and promotions. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
NIQ's analysis notes that cross-border and overseas shopping are becoming a routine part of Hong Kong households' fast-moving consumer goods purchases, and the shift in spending flows is reshaping the local retail landscape. Drawing on shopping data, the article discusses channel migration, offering a useful reference for anyone assessing the Greater Bay Area consumer market.
Mintel argues that the problem with sugar cannot be solved by cutting back alone — the key is to make sugar better. The piece touches on formulation innovation, sugar substitutes and consumer tastes, offering fresh thinking for food and beverage brands' sugar-reduction strategies. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
Ahead of Pope Leo XIV's visit to Latin America in November 2026, Pew Research Center presents a set of charts on the state of Catholicism in the region, including the size of the Catholic population and shifts in religious identity. Such data on religious demography are foundational material for understanding Latin American social structure.
Indeed Hiring Lab breaks down U.S. productivity and costs data for Q3 2026, summed up as doing more with less. Shifts in productivity feed into judgments about wages, prices and monetary policy. Read alongside similar releases from other institutions, it helps complete the picture.
CivicScience lists six consumer trends to watch for Thanksgiving 2026, covering shopping plans, spending intent and category preferences. The data give retailers forward-looking signals for planning holiday-season marketing. For market watchers, the value of such first-hand research lies in its clear methodology, which allows comparison across studies.
Ramp's economics lab picks out several underrated trends in AI and software adoption, using corporate spending data to observe how deployment is actually progressing. The piece helps separate the narrative around the AI boom from the real pace of adoption. Read alongside similar releases from other institutions, it helps complete the picture.
A Pew Research Center survey finds that LGBTQ adults are more likely than the general population to join online communities and to find value in them, although some have left because of harassment. The study provides concrete data for understanding minority groups' sense of belonging in digital spaces.
CivicScience's economic sentiment index has rebounded amid a mix of positive and negative signals. How consumers feel about the economic outlook affects spending decisions, and this kind of high-frequency sentiment data serves as a supporting indicator for judging consumer resilience. Read alongside similar releases from other institutions, it helps complete the picture.
SSRS sports insights show that the Big Ten has risen to become the most popular men's college basketball conference. Shifts in fan preference affect broadcast value and the sponsorship landscape, making this a useful observation point for the commercialization of U.S. college sports. Read alongside similar releases from other institutions, it helps complete the picture.
A Gartner survey finds that 21% of service and support leaders say they have already reduced human agent headcount because of AI. The data suggest that AI's displacement of customer service roles is moving from pilot projects to actual workforce adjustments. Such institutional research is among the most-cited material for data professionals tracking market shifts.
Consumer Edge basket data show that Halloween candy sales improved slightly from mid-October through October 31, but remained soft overall. Holiday category data are a high-frequency window on U.S. consumer resilience and also inform candy makers' seasonal inventory decisions.
American Customer Satisfaction Index (ACSI)·Nov 4, 23:49
The American Customer Satisfaction Index has released a report naming the top-ranked convenience store for customer satisfaction. Convenience stores are a high-frequency part of everyday American spending, and the satisfaction ranking reflects how the chains compare on service, merchandise and the overall experience.
American Customer Satisfaction Index (ACSI)·Nov 4, 23:43
An American Customer Satisfaction Index survey shows that USAA's insurance business has lost its No. 1 spot in customer satisfaction. Insurance is one of the most fiercely contested service categories for satisfaction, and a change at the top often reflects shifting reputations on claims handling and service experience.
CivicScience data show that 65% of online shoppers often abandon their shopping carts, but that does not mean the sale is lost for good. Cart abandonment is one of the biggest leaks in the e-commerce conversion funnel, and the article uses consumer intent data to discuss how much of it retailers can win back.
NIQ's analysis notes that measuring only first-party sales may miss about two-thirds of Amazon's health and beauty sales, with third-party sales accounting for a share that cannot be ignored. Incomplete measurement can lead brands to misjudge market share, and the article urges beauty brands to complete the data picture.
CivicScience's well-being indicator improved ahead of the midterm elections. This kind of high-frequency sentiment data is linked to consumers' willingness to spend and is often used to help gauge consumer resilience; swings in sentiment around elections also provide material for understanding the relationship between the political cycle and how people feel about the economy.
Indeed Hiring Lab reviews the U.S. JOLTS report for September 2026, describing the labor market as eerily quiet — a contrast with the noise elsewhere in the economy. Job openings and labor turnover data are core indicators of how tight the job market is and are worth reading alongside the payrolls data.
A new survey finds that 49% of U.S. workers say anxiety about artificial intelligence has harmed their mental health, with Gen Z feeling particular pressure over job loss. The impact of AI on workplace morale is moving from anecdote to quantifiable survey data, something employers should take seriously.
A survey of 400 finance chiefs worldwide finds that half expect their AI investments to deliver significant positive returns within two years. Finance executives' expectations about the timeline are an important signal for judging whether corporate AI spending is moving from pilots toward returns at scale.
A Pew Research Center survey finds that 80% of Americans say media criticism keeps political leaders in check, up from 75% in September 2025, while only 16% take the opposite view. Against a backdrop of low trust in the media, public recognition of its watchdog role has instead risen.
A Pew Research Center survey finds that trust in national and local news has risen over the past year across party lines and age groups, while trust in social media has been largely unchanged. The rebound is modest in size, but its direction is notable after years of decline.
Pew Research Center's population estimates show that, depending on ancestry and identity criteria, the Middle Eastern and North African population in the U.S. in 2024 ranged from 3.1 million to 5.2 million. The difference in methodology produces an estimation range of nearly twofold — itself a notable case in demographic measurement.
CivicScience's roundup covers three sets of data: the key issues of the 2026 midterm elections, holiday gift-buying plans, and the share of young adults living with their parents. Each is a high-frequency consumer and social indicator it tracks, and together they offer a read on the American social mood.
American Customer Satisfaction Index (ACSI)·Nov 3, 00:14
The American Customer Satisfaction Index ranking shows that America's top-rated fast-food chain is not Chick-fil-A, the longtime leader. Fast food is one of the most fiercely contested categories for satisfaction, and a change at the top often comes down to small differences in food consistency and service experience.
American Customer Satisfaction Index (ACSI)·Nov 3, 00:12
The American Customer Satisfaction Index has released its satisfaction ranking of every major airline in America. Airline reputations are heavily shaped by delays, baggage handling and the cabin experience, making this ranking one of the most-cited third-party benchmarks for observing competition among carriers.
A Pew Research Center survey finds that 58% of American adults now say social media is an important source of news for them. News habits keep migrating toward social platforms, rewriting how traditional media reach audiences — a trend with direct implications for media distribution and the spread of public issues.
SSRS's economic attitudes tracker shows American pessimism about the economy reaching new highs, with more people delaying major life decisions such as buying a home or changing jobs as a result. Headlines change week to week, but caution at the household level keeps building, and spending and home-buying decisions are turning more conservative.
Consumer Edge transaction data show that Wegmans captured 2.7% of local grocery spending in its first two days in Charlotte. Combined with how its share has trended after past store openings, the figures offer a basis for estimating how much share the regional chain can hold in a new market — a good case study in regional supermarket competition.
Pew Research Center examines the situation of American women caught between employment and family caregiving: most parents of minor children are employed, and as the population ages, more people are caring for older relatives. How the dual pressures of work and caregiving are shared is an important window on changes in American family structure.
Pew Research Center analysis finds that in the occupations most exposed to artificial intelligence, men's employment is growing faster than women's, a gap driven mainly by workers without a bachelor's degree. The impact of AI on the labor market is not evenly spread — gender and education are both redrawing the map of who gains and who loses.
Indeed Hiring Lab's October snapshot notes that the U.S. labor market remains stuck in a 'low hiring, low layoffs' stalemate, with little visible movement beneath a calm surface. Economists, policymakers and job seekers are all watching for signs of loosening, but job turnover and hiring have yet to genuinely pick up.
Consumer Edge transaction data find that nearly 70% of Walmart shoppers did not shop at Sam's Club in the past year. Customer overlap between the big-box store and the warehouse club under the same group is far lower than commonly assumed, and the figures make clear both the growth potential and the conversion challenge for the membership format.
Consumer Edge's tracking of pre-Halloween candy sales finds that volumes for both chocolate and non-chocolate candy are running below last year. Holiday spending is a good window on U.S. consumers' price sensitivity, and softness in small discretionary purchases such as candy suggests households are being more careful with non-essentials.
Consumer Edge uses spending data to trace where Spirit Airlines' customers went after its bankruptcy: spending by former Spirit customers that Frontier picked up came to nearly six times Frontier's own relative scale. After the shakeout among low-cost carriers, the migration path of ultra-low-fare customers offers a concrete footnote for observing competition among U.S. airlines.
Pew Research Center counts show that the number of federal judges appointed so far in Trump's current term is lower than at the same point in his first term and behind most recent presidents. The pace of judicial appointments shapes the long-term makeup of the federal courts, and these comparisons provide a benchmark for measuring the slowdown.
Drawing on survey data, McKinsey sets out eight core insights for China, covering farm household spending and risk expectations, input mix, adoption of new products and technologies, purchasing behavior, financing methods and regional differences. The findings reveal structural features of China's agricultural market and support agribusiness firms in shaping localization strategies.
An AP-NORC poll shows that as the 2026 midterms approach, Americans are divided on the fairness of election procedures: about half of registered voters say they are very confident their votes will be counted accurately. Voters' confidence in vote counting is an important indicator for observing trust in elections and the scope for disputes afterward.
A Pew Research Center survey finds that most people see almost no political content in the online communities they frequent, and 54% say politics should stay out of them. The actual atmosphere on community platforms differs from outside perceptions, and the data provide a basis for understanding the real ecology of online discussion.
A Pew Research Center survey finds that most voters expect the 2026 midterm elections to run smoothly, but Republican and Democratic voters worry about different things: one side is more concerned about preventing noncitizens from voting, the other about whether eligible citizens can vote without difficulty. Beneath a shared confidence lies a mismatch in risk perceptions.
A Pew Research Center survey finds that most registered voters this year expect to vote in person at a polling place, while about a quarter expect to vote by mail or absentee ballot — or have already done so. Shifts in the mix of voting methods affect the pace of counting and when results become available.
Pew Research Center updates its portrait of internet use in the U.S.: the internet has profoundly changed how Americans connect with each other, get information and handle everyday tasks. The fact sheet brings together the latest patterns and statistics on access rates, broadband adoption and usage habits — baseline data for observing how deeply digital life has penetrated.
Pew Research Center data shows that YouTube and Facebook remain the most widely used online platforms among Americans. This fact sheet breaks down the user scale of each platform and how their audiences differ by demographic group, offering the latest picture of the social media landscape — which platforms are still growing, and whose users are aging. The figures provide a baseline for tracking how platform reach and audience composition continue to shift.
Pew Research Center notes that Americans increasingly rely on smartphones to access digital information anytime and anywhere. This fact sheet brings together the latest statistics on mobile device ownership and usage patterns, showing that the mobile phone has become the primary gateway for most people to get news, use services, and stay connected socially. The data captures how deeply mobile access is now woven into everyday life.
A Pew Research Center survey finds that one in five Americans regularly get news on TikTok. Among adults under 30, the share reaches 39%, far above the 9% recorded in 2020. Short-video platforms are rapidly gaining weight in news distribution, and the shift of younger audiences toward new information gateways is especially pronounced. The findings track how news consumption is migrating across platforms.
Pew Research Center's fact sheet compiles the latest data on Americans getting news from social media: a substantial share regularly watch news on Facebook, YouTube, Instagram, and TikTok. The audiences of these platforms differ markedly from one another, and the data serves as a standard reference for tracking how news consumption is migrating. The fact sheet offers a concise overview of who gets news where, and how that picture is changing.
A poll by AAPI Data and AP-NORC finds that, ahead of the midterm elections, Asian American and Pacific Islander adults rank the economy as their top concern: 89% call the economy an important issue, with the cost of living and health care close behind. The data maps the policy priorities of AAPI voters, which resemble those of the overall electorate in some respects while differing in others.
Mintel's 2027 forecast notes that consumers are building 'systems' around the outcomes they want to achieve, and the rules of brand growth are changing with them. The next phase of opportunity will not belong to single-product winners, but to brands that embed themselves in consumers' life systems and solve a whole set of needs at once. The forecast reframes where growth will come from.
A Pew Research Center survey finds that Democratic congressional candidates hold a considerable advantage among registered Latino voters, and Latino voters who support Democrats are also more engaged in this year's election. Shifts in Latino voters' attitudes are among the most closely watched variables in the midterm landscape, and the survey tracks how this group is experiencing the 2026 elections.
Pew Research Center finds that, for Latino voters, the economy is the overwhelming top issue in the midterm elections. At the same time, most say the Trump administration has gone too far on deportations. Issue priorities and views of immigration enforcement together shape this group's voting intentions, and the survey measures both in detail, showing how economic concerns and immigration policy evaluations combine to influence Latino voters' choices in 2026.
A Pew Research Center survey finds that men and women now use AI chatbots at similar rates, but men use them more frequently, while women are more skeptical about AI's impact on their lives. Usage is converging even as attitudes and depth of use diverge, and the data refines the picture of who uses AI — and how deeply. The gender gap has shifted from whether people use AI to how they use it.
Ahead of the G20 summit, Pew Research Center surveyed Americans on how favorably they view member countries: Australia, Canada, Japan, and Italy receive warm ratings, while views of Russia are the coldest. The temperature gap between countries reflects the emotional map of American public attitudes toward foreign relations, including partisan differences, and the survey captures how those feelings vary by country.
A Pew Research Center survey finds that Americans widely expect Democrats to have a better chance of winning a House majority than of taking the Senate. The gap in expectations for the two chambers reflects differences in the difficulty of their respective electoral maps, and it also shapes how the two parties allocate resources in the final stretch. The survey measures public expectations for control of each chamber.
Pew Research Center counts show that the 119th Congress has passed only 121 laws so far, the second-lowest output of any Congress in the past 40 years. The legislative pace quantifies how efficiently Washington is operating, and the 40-year comparison shows plainly how divided politics and procedural maneuvering affect output. The data offers a direct measure of congressional productivity over time.
SSRS sports fan tracking shows that the New York Knicks gained 6 million fans after winning their first NBA championship since 1973. The Finals series against the Spurs was also among the most-watched playoff series in recent years. The data quantifies how quickly a championship can turn casual viewers into fans, and how a title run expands a team's supporter base.
Indeed Hiring Lab data shows that, as of September 30, seasonal job postings were up about 10% year over year and about 7% above 2019 levels. Some large employers posted fewer seasonal roles, but most employers are adding them, stocking up ahead of the year-end shopping season as the hiring cycle moves earlier. The figures capture the pace of seasonal hiring heading into the holidays.
An AP-NORC poll finds that, ahead of the midterm elections, voters are most focused on the economy: most rank the economy and the cost of living as the country's most important issues, and most broadly expect political change. Economic anxiety combined with a desire for change forms the basic backdrop for understanding this year's electoral dynamics, and the poll measures both.
A Pew Research Center survey finds that nearly four in ten American adults take part in an online community, ranging from Facebook groups and online games to interest forums on Reddit. These virtual 'third spaces' are becoming important venues for many people's daily socializing and mutual support. The survey maps how widespread online community participation has become and what forms it takes.
A Pew Research Center survey finds that 44% of Americans had difficulty paying for at least one basic necessity in the past year, with lower-income adults hit hardest. Pressure from the cost of living has moved from individual household experience to a broad statistical picture, and it is a key underlying variable for understanding current consumption and electoral attitudes today.
Pew Research Center traces decades of change in income and wealth inequality in the United States: most Americans believe current economic inequality has gone too far. The tracking data shows how the circumstances of different income groups have actually evolved, providing a factual backdrop for understanding public dissatisfaction with the distribution of income and wealth. The long-running series places today's gaps in historical context.
A Pew Research Center survey finds that, among Americans who believe inequality has gone too far, a growing share since 2019 say the economic system needs to be rebuilt from the ground up. The public cares not only about gaps in outcomes but also about causes and who bears responsibility — and the data shows the scale and structure of that shift in attitudes.
Ramp Economics Lab has released the monthly update to its flagship Ramp AI Index, tracking how U.S. companies use AI through corporate spending data on the Ramp platform. In this installment, the author questions the 'AI investment thesis': cracks appearing in the spending data suggest that the pace and structure of corporate AI adoption are uneven, rather than uniform across the economy.
McKinsey's 2026 Global Farmer Insights, based on a survey of farmers worldwide, sets out nine trends: global agriculture is undergoing a deep shift in behavioral paradigms, with farmers' decision-making logic and risk management evolving structurally rather than merely contracting temporarily in response to short-term cyclical swings. The report maps how farming is changing. The findings describe a structural evolution in how farmers decide and manage risk, not a passing downturn.
A Pew Research Center survey finds that about half of American adults never use chatbots. The reasons non-users cite most often are a lack of interest, along with concerns about privacy and accuracy. Adoption of AI tools is uneven, and understanding why people who do not use AI stay away is key to gauging the ceiling on penetration. The survey measures both use and the reasons behind non-use.
A Pew Research Center survey across 18 high-income countries finds that French adults are the most pessimistic about their national economy: 85% of French adults say economic conditions are bad, a higher share than in any other country surveyed. Against the backdrop of protest movements, the figures quantify the scale of economic anxiety in French society. The survey compares economic sentiment across all 18 countries, and France stands out clearly from the rest.
SSRS analysis notes that the rise of prediction markets and daily fantasy sports is making it easier for teenagers to 'legally' place bets on sports. Some states have begun restricting prediction markets, while platforms such as FanDuel and DraftKings are moving into similar products, and the boundaries of teenagers' access are being debated anew. The analysis tracks how the landscape is shifting.
A Pew Research Center survey finds that most Americans rank the cost of many household essentials among their top economic worries, and public assessments of the economy have turned more negative — a scene similar to the eve of the midterm elections four years ago. The felt pressure of living costs is shaping both consumer behavior and voting, and the survey captures the shift.
An AP-NORC poll finds that most American adults believe AI is developing too fast. Majorities in both parties want the government to prioritize keeping AI safe and under control. Wariness about the pace of technology cuts across party lines, providing a rare foundation of public consensus for AI regulation policy, and the poll measures that shared concern. The results show agreement on AI safety that spans the political divide.
Ramp Economics Lab finds, using billions of dollars of spending data processed through its corporate card and bill-payment platform, that corporate AI spending is being pulled in two different directions: centralization and decentralization are happening at the same time. Who is buying, and what they are buying, says more about the real stage of AI adoption than changes in the overall total.
EMI Research surveyed consumers on the NCAA's new athlete eligibility rules: the 'five-for-five' rule adopted in June 2026 allows athletes to extend their years of eligibility. The survey presents ordinary viewers' and consumers' genuine attitudes toward the rule changes in college sports, offering a contrast with the perspective of industry insiders. The findings show how the public views the new rules and how that compares with how practitioners see them.
Indeed Hiring Lab's reading of the September jobs report: U.S. employers added 29,000 jobs in the month, the unemployment rate edged up from 4.1% to 4.2%, and revisions to earlier data were released at the same time. Job growth is slowing while unemployment has changed little, and 'steady but without a spark' is the report's defining verdict. The figures point to a labor market that is holding steady rather than accelerating.
SSRS Sports Poll tracking shows that the NHL's fan base reached an all-time high ahead of the 2026-27 season: during the 2025-26 season, 43% of Americans aged 12 and older considered themselves NHL fans. The tracking, running for more than 30 years, marks the long-term expansion of hockey's audience and the sport's growing reach. The series provides the longest-running measure of how hockey's following has grown over the decades.
A study of synthetic surveys finds that 'synthetic respondents' built from digital twins estimate public sentiment poorly, with especially large errors for some groups, such as Republicans and Black adults. Whether AI can replace real people in polling, this test offers a largely negative empirical answer, and the findings set out the limits of synthetic survey methods. The results caution against treating AI-generated respondents as a substitute for human samples.
EY's CEO survey finds that AI is genuinely raising productivity, but CEOs struggle to turn efficiency gains into growth. With geopolitical uncertainty, slowing macroeconomic growth, and rapid technological change all present at once, business leaders lean toward creating their own growth momentum, and the survey captures how they are responding. The findings describe leaders who see AI working in operations yet find growth harder to convert than efficiency.
A new survey finds that only 6% of Americans believe AI can strengthen democracy, with broad public concern about AI's effects on democracy and society; the survey also identifies areas of consensus across groups. In surveys of AI's social acceptance, this figure pushes optimistic expectations to a very low level, and the findings map where the public stands. The results show how limited public optimism about AI and democracy currently is.
Indeed Hiring Lab's reading of the August JOLTS data on job openings and labor turnover: openings edged down to 7.1 million (July revised to 7.3 million), and the layoff rate ticked down 0.1 percentage points. Openings, hiring, and quits are all subdued at the same time, and 'little change, limited dynamism' sums up the current state of the labor market.
NIQ's Buying Insights+ series examines changes in smartphone consumption: for years, manufacturers competed on replacement specifications, but new purchase drivers and behavior patterns are rewriting the rules of competition. The analysis, framed as a shift from 'trade-in' to 'reinvented demand,' shows how consumer psychology in the phone category is turning. The piece traces how the reasons people buy phones are changing and what that means for brands competing in the category.
Rival Technologies' research, based on its insights community, names the 12 brands Gen Z loves most in 2026. Winning Gen Z loyalty is not easy — simply increasing advertising aimed at young people has limited effect. Understanding what drives their brand choices is the real question behind the ranking, and the research sets out what actually earns their loyalty. The study focuses on the reasons behind young consumers' preferences.
Indeed Hiring Lab's summary of an economist survey: respondents on average expect the unemployment rate in September 2026 to be 4.15%, roughly flat versus August, rising slowly to 4.23% by year-end. At the same time, they warn college graduates about AI-related pay prospects — the salary outlook for entry-level roles is being repriced by AI, and the survey captures both expectations.
An SAS survey finds that trust in AI is rising across Canadian society, but the return on AI investment remains elusive. With trust rising and returns lagging, the mismatch explains why many organizations keep investing while struggling to say where the payoff is, and it signals that vendors need to show more concrete evidence of value. The findings capture a gap between confidence in AI and measurable returns.
NIQ's analysis of consumer polarization in fast-moving consumer goods across Africa and the Middle East: the region's FMCG value sales grew 13.7% in the 12 months through the second quarter of 2026, but beneath the strong headline, divergence among consumers is deepening — the groups willing to pay for premium products and those chasing extreme value are both expanding. The analysis separates the headline growth from the split underneath it.
NIQ notes that the FMCG market in Eastern Europe is entering a new phase: with the era of inflation-dominated consumer behavior behind it, consumers once again have room to 'choose,' and brands need to answer anew where growth will come from. The return of choice is changing the rules of pricing and promotion, and the analysis marks the moment for brands to adjust strategy.
EMI Research discusses the rise of prediction markets: grown from a niche corner of the internet into one of the fastest-growing segments in finance and entertainment, prediction markets now see trillions of dollars wagered on events from elections to sports. How this new species changes information pricing and public participation is worth continued observation, the analysis argues. The piece tracks the market's growth and its widening reach.
NIQ's latest insights show the vacuum cleaner category being redefined: consumers' demand for 'cleaning' is moving from deep cleaning toward autonomous cleaning, with robot vacuums and similar products changing the daily routine of household cleaning. Under the new demand structure, traditional vacuum makers and smart hardware companies now compete on the same track. The analysis describes how a household chore is becoming an automated service.
NIQ notes that when beauty shoppers buy, they think in terms of needs rather than channels: the traditional divide between online and offline, e-commerce and stores, does not match consumers' real decision paths. Brands that organize their beauty business around needs rather than channels are better placed to catch purchases that flow across channels, the analysis finds. The findings argue for organizing around shopper needs instead of sales channels.
Pureprofile's survey of British parents' expectations for education: technological change, shifting skill demands, and changing expectations are reshaping what parents think schools should teach — future skills and AI in the classroom have become the two things parents care about most. The data reflects families' concrete demands on the transformation of education. The survey measures what parents want from schooling as technology and skill needs change.
McKinsey's survey finds that about 85% of companies have deployed generative AI in some form, but by one estimate only 5% to 10% have truly moved beyond the pilot stage to achieve scale and sustained business value. The report says the roots of this 'pilot paradox' lie not in technology but in organization and culture — ultimately, in people. The findings frame people, not tools, as the decisive factor.
An SSRS fan survey finds that, despite a series of major off-field changes in college sports, including eligibility rule changes, fans' interest has barely been affected. With off-field disputes continuing while enthusiasm on the field stays high, the data shows that college sports audiences are stickier than the volume of public debate might suggest. The survey measures fan interest against the backdrop of the sport's recent upheaval.
Ramp Economics Lab's spending data shows that, after the Hugging Face security breach, enterprise customers quickly adjusted their purchasing lists. Ramp processes billions of dollars of corporate spending, and event-driven shifts in procurement like this one reflect companies' security anxieties and supplier switching in real time. The data captures how a single incident can move enterprise buying, and what it reveals about vendor risk.
A poll by the Associated Press-NORC and the University of Chicago's Energy Policy Institute finds that 53% of Americans are concerned about the environmental consequences of AI, and that concern is rising. Against the backdrop of disputes over data center energy use, public attitudes toward AI have gained an environmental dimension that could shape future project siting and policy debates.
An EY report finds that consumer products companies are investing heavily in supply chain transformation: 94% of supply chain executives say they are reshaping the supply chain function. The report argues that turning supply chain transformation into faster action is what truly captures growth — the question is not whether to invest, but whether transformation becomes everyday speed. The findings link supply chain change to the pace of commercial execution.
An SSRS sports poll finds that 70% of NFL fans live outside their favorite team's home market — genuine 'displaced fans.' Streaming and broadcast technology have made following a team from afar easier than ever, and the figures change the assumptions teams make about serving local and national fan bases alike. The data shows how fandom has detached from geography, and what that means for how teams engage supporters.
Stripe Economics Research reviews the sharp repricing of enterprise software in early 2026: by early February, nearly $1 trillion in market value had been wiped out, with some estimates reaching $2 trillion. But the author argues this was more a 'SaaS renaissance' than an apocalypse — in the panic, the market relearned to distinguish real demand from mere storytelling. The review traces how the selloff separated substance from hype.
NIQ's Packaging Pulse analyzes movement in Canada's packaging market: beneath a stable overall packaging structure, signals around sustainability and convenience are starting to move certain categories first. Reading these under-the-surface signals is the precondition for consumer goods makers to adjust packaging strategy and seize the initiative, the analysis argues. The analysis identifies which categories are moving first and what is driving them.
Ramp Economics Lab has released the monthly update to its Ramp AI Index, tracking U.S. companies' adoption of AI through corporate spending data. This is the second installment of 'Cracks in the AI Thesis': while total spending keeps growing, diverging signals in the spending structure suggest that AI adoption is not spreading evenly, and the update tracks that unevenness across the economy.
AP-NORC's State of the Facts 2026 finds that fewer than half of American adults trust information published by government institutions, and many feel uncertain about telling truth from falsehood in a fast-changing information environment. The trust data maps the practical starting point for public communication: solve 'whether to believe' before 'what to say.' The report sets out how trust shapes what public communication can achieve.
McKinsey's survey of enterprise AI adoption reports that 44% of companies have deployed AI across the whole enterprise, and agentic AI is scaling noticeably faster than a year ago. A small group of 'high-performing companies' is already showing the practical results of scaled AI deployment, splitting organizations into those that have deployed and those that have not yet started at all.